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Halo effect dating

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OkCupid made headlines this week by boosting about running many experiments on its users and having fun doing it http: My current blog does not discuss the ethical implications of such research; for that see instead my previous blog on such experiments at Facebook https: Today I want to talk about the results of research, indicating the importance of psychology in big data and analytics. At OkCupid, daters used to rate each other on 2 separate dimensions: However, the actual ratings were almost perfectly correlated.
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Sex Differences in the Attractiveness Halo Effect in the Online Dating Environment

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Why the Halo Affects How We Perceive Others

Have you ever used the incredibly popular dating app called Tinder? Very little personal information, if any, is listed about the individuals, so most of the time judgments are made based off pictures alone. You could swipe through hundreds of different people in a short amount of time, because the information is so limited, and the basic principles behind the app are so simple and user friendly. Tinder works so well because it makes use of the Halo effect. The Halo effect is the idea that people tend to believe that people who are physically attractive have other positive qualities such as intelligence, kindness, and honesty. The opposite is true for those who are viewed as unattractive in the eye of society.
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The Halo Effect: Why People Often Judge a Book by Its Cover

For example, the halo effect can cause people to assume that someone will have an interesting personality, simply because they find that person to be physically attractive. Essentially, the halo effect means that when we consciously or subconsciously judge a certain entity, whether that entity is a person, a product, or a company, the way we perceive a single notable trait of that entity can significantly influence how we perceive its other traits, as well as how we perceive it overall. As such, in the following article you will learn more about the halo effect, see examples of how it affects people, and understand what you can do in order to account for its influence.
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The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. Essentially, your overall impression of a person "He is nice! One great example of the halo effect in action is our overall impression of celebrities. Since we perceive them as attractive, successful, and often likable, we also tend to see them as intelligent, kind, and funny.

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